wWaytoskill

Roadmap · Marketing

Become a digital marketer.

8 phases · 32 nodes · median 8 months. Progress lives in your browser. Reset anytime.

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Digital Marketer role reality map

~3h · Concept

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+5 XP

Phase 01

Beginner/Foundation

0/4 nodes~12h

  1. Digital Marketer role reality map

    Concept~3h
    Google Skillshop

  2. Vocabulary and work context

    Concept~4h
    Google Search Central

  3. Ethics, safety, and responsibility

    Assessment~3h
    HubSpot Academy

  4. First observable proof

    Portfolio Artifact~2hproof artifact
    Mailchimp marketing resources

Phase 02

Core Skills

0/4 nodes~25h

  1. Foundation skill stack

    Concept~8h
    Think with Google

  2. Quality standards

    Assessment~5h

  3. Feedback loops

    Practice~6h

  4. Decision patterns

    Concept~6h

Phase 03

Practical Experience

0/4 nodes~26h

  1. Guided scenario practice

    Practice~8h

  2. Shadow the workflow

    Mentorship Or Shadowing~5h

  3. Practice lab

    Practice~10h

  4. Reflection and correction

    Assessment~3h

Phase 04

Tools and Workflow

0/4 nodes~20h

  1. Toolchain setup

    Tool~6h

  2. Documentation habits

    Practice~5h

  3. Collaboration workflow

    Practice~5h

  4. Efficiency and quality check

    Assessment~4h

Phase 05

Projects/Portfolio

0/4 nodes~48h

  1. SEO opportunity audit

    Project~14hproof artifact

  2. Campaign launch plan

    Project~16hproof artifact

  3. Lifecycle email sequence

    Portfolio Artifact~10hproof artifact

  4. Portfolio polish

    Portfolio Artifact~8hproof artifactoptional

Phase 06

Certification/Validation

0/4 nodes~23h

  1. Credential map

    Certification Or License~4h

  2. Mock assessment

    Assessment~8h

  3. Compliance and safety check

    Assessment~5h

  4. Validation packet

    Portfolio Artifact~6hproof artifact

Phase 07

Job Readiness

0/4 nodes~19h

  1. Resume or profile refresh

    Job Search~5h

  2. Interview story bank

    Job Search~6h

  3. Networking and mentor loop

    Mentorship Or Shadowing~4h

  4. First 30-60-90 plan

    Job Search~4h

Phase 08

Advanced/Specialization

0/4 nodes~37h

  1. Specialization map

    Concept~5h

  2. Systems thinking

    Concept~8h

  3. Leadership and leverage

    Practice~8h

  4. Advanced proof milestone

    Project~16hproof artifactoptional