Marketing
Digital Marketer.
Digital marketers connect audience insight, positioning, creative execution, channel strategy, analytics, and experiments to grow awareness, leads, revenue, or retention.
Median time
8
4–12 months
Nodes
32
8 phases
Proof artifacts
3
portfolio-worthy
Hours est.
~200
across the path
What people in this role actually do
Plans, launches, measures, and improves campaigns across search, content, email, social, and paid channels.
A typical week mixes deep focus with collaboration — the hardest cognitive work up front, and coordination, reviews, and planning around it.
Skills you'll build
8 core competencies, ranked by importance
Positioning
Positioning applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
SEO
SEO applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
Paid ads
Paid ads applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
Content strategy
Content strategy applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
Email marketing
Email marketing applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
Analytics
Analytics applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
Conversion optimization
Conversion optimization applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
Campaign planning
Campaign planning applied to Digital Marketer work, including practical judgment, communication, and quality expectations.
Tools of the trade
Career progression
Typical titles, not the only path
Step 1
Marketing Coordinator
Step 2
Digital Marketer
Step 3
Growth Marketer
Step 4
Marketing Lead
Proof-of-skill projects
Portfolio artifacts that prove the skill
SEO opportunity audit
Research keywords, inspect technical basics, and prioritize content improvements.
Campaign launch plan
Create audience, message, channel, budget, creative, measurement, and rollout plans.
Lifecycle email sequence
Design a segmented email sequence with goals, copy, triggers, and metrics.